Before investing in donor prospect acquisition – whether through organic methods or Care2 – you'll want to determine your ROI.
Using industry benchmarks and your real or hypothetical data, this calculator can help you determine the lifetime value of your email list.
Use this calculator to help you determine:
When you complete the form, we'll also send you an editable worksheet so you can test different variables against industry benchmarks.
Fill out the information below and we'll tell you how much a single email address is worth after 4 years (the average lifetime of a subscriber).