Fundraisers know they can get a lot of bang for their buck through online supporter acquisition.
Online white-mail acquisition — that individual whose first known connection with an organization is through a donation online — is great, but usually doesn’t generate enough volume to grow a program. That’s why it’s important to acquire prospects online as well.
"Acquiring & Converting Supporters Online" covers both paid and unpaid methods of acquisition. Some of the topics covered include:
Download the white paper now to learn our techniques for donor acquisition!