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Acquiring & Converting Supporters Online


Fundraisers know they can get a lot of bang for their buck through online supporter acquisition.

Online white-mail acquisition — that individual whose first known connection with an organization is through a donation online — is great, but usually doesn’t generate enough volume to grow a program. That’s why it’s important to acquire prospects online as well.

"Acquiring & Converting Supporters Online" covers both paid and unpaid methods of acquisition. Some of the topics covered include:

  • What prospect acquisition strategies can you use to build the biggest list without sacrificing quality?
  • Which sources drive the most donations?
  • How can you measure the value of advocacy?
  • What does conversion of online advocates to donors look like?

Download the white paper now to learn our techniques for donor acquisition!

Download the white paper to start growing your online supporter base today!